User-facing analytics, or site-facing analytics, is the analytical tools and applications that you would expose directly to the end-users of your product. In a user-facing analytics application, think of the user-base as ALL end users of an App. This App could be a social networking app, or a food delivery app - anything at all. It’s not just a few analysts doing offline analysis, or a handful of data scientists in a company running ad-hoc queries. This is ALL end-users, receiving personalized analytics on their personal devices (think 100s of 1000s of queries per second). These queries are triggered by apps, and not written by people, and so the scale will be as much as the active users on that App (think millions of events/sec)